Taco Bell is giving away Sony’s new PlayStation Vita handheld in a sweepstakes starting later this month.

From January 26th to March 11th, the fast food chain will announce a winner every 15 minutes. The prize package includes a 3G Vita, Little Deviants, a 4GB memory card and a choice of ModNation Racers, MLB 12: The Show, or LittleBigPlanet.

There are three ways to win, and only one involves actually visiting a Taco Bell. You can buy a “$5 Buck Box” and enter the included code online, download the Taco Bell mobile app and play its Reality Fighters Dojo minigame, or post a photo or video “boasting” about what you’d do to win a Vita.

Does “I’d eat a $5 mountain of Taco Bell food” count as a boast?

Run for the border, you might find a Vita there | Joystiq